Consumers who sign up for Fernish can rent such items as tables, bedframes, chairs and desks for a minimum of three months and a maximum of one year. Items are delivered, assembled and placed in homes.
“Customers’ needs are always changing, and it’s important to be nimble so that you can adjust to what your customers want,” Barlow tells RIS. “As demand for home office essentials has increased, for example, we’ve quickly been able to increase SKUs and inventory counts for desks, chairs, lamps and shelving.”
“We’re finding our work from home items have been extra popular lately,” Barlow continues. “We’re actually seeing customers who specifically want an office setup that’s separate from their table, or in some cases their bed, because it helps them with comfort and posture.”
The rental retailer also made quick changes to its delivery services this year in order to ensure the safety of its associates and customers, including a default delivery option of a no-contact curbside drop-off. Associates will still assemble most furniture that fits through a doorway, and will then place them outside the customer’s door.
Over the past few years, the rise of e-commerce and subscription box boom has led to consumers being able to subscribe to practically anything today.
Case in point, Hello Subscription’s 2020 Award Winners for “Best Unique Subscription Boxes” includes Henny & Roo, a subscription box for backyard chicken enthusiasts; The Inky Box, for calligraphy enthusiasts; ZenPop’s Ramen Pack, filled with eight kinds of instant noodles; and in light of the latest craze, the SavageCBD subscription box for CBD products. While these quirky boxes fill a niche, most consumers are familiar with meal kit retailers HelloFresh and Blue Apron, beauty retailers Birchbox and Ipsy, and grooming brands Harry’s and Dollar Shave Club.
“During the pandemic, it’s no surprise that we saw the demand for e-commerce among consumers rise, and retailers had to adapt quickly,” Tom Caporaso, CEO of Clarus Commerce, tells RIS. “Part of this was the rise in subscription services offered and the benefits being more personalized to the brand’s most loyal customers. During a time where the market is ripe for programs that challenge the status quo, it’s important that monthly rentals, recurring subscriptions and premium loyalty programs reward customers with instant gratification for repeat purchasing.”